Postcode district
W1D
Median asking price
£850K
Across 19 for-sale listings
Growth, 3 years
-5.6%
A year, annualised
Gross yield
9.8%
Indicative, from listing medians
Days on market
131
Average time on market
Investment overview
Median asking price
£850K
Average £1.2M, range £450K to £3.5M
Gross yield
9.8%
StrongIndicative gross yield from listing medians
Price growth
% a year, annualised over each horizon
Market heat
Cool
131 days average time on market
Median asking rent
£6,933/mo
Of 31 to-let listings
Most common type
Flat
2 bedrooms on average
Market data
Listings
Summary
Homes listed
50
For sale and to let
Median asking price
£850K
Asking price range
£450K to £3.5M
Homes analysed
1,016
Behind the growth and area averages
For-sale listings equal 1.9% of the homes analysed.
Strategy fit
Buy to let
StrongGross yield
9.8%
- Indicative gross yield of 9.8% from listing medians
- Median asking rent £7K a month
HMO
WeakMedian asking price
£850K
- High entry price (£850K) squeezes HMO returns
- 50% of households rent privately
- Most listings are flat
Flip
WeakGrowth, 3 years
-5.6% a year
- Prices moving -5.6% a year over 3 years raises resale risk
- Slow exits: 131 days average time on market
- Long-run growth of +4.4% a year over 10 years
Recent listings
The 6 most recently updated for-sale listings, a sample of 19 in W1D.
Archer Street, London, 7 W1D
£1,250,000
Flat · Seen 5 Nov 2026
Richmond Mews, Soho, London W1D
£1,500,000
Flat · Seen 5 Nov 2026
Archer Street, Soho W1D
£850,000
Flat · Seen 4 Nov 2026
Rupert Street, Soho, London W1D
£525,000
Flat · Seen 4 Nov 2026
Richmond Buildings, Soho, London W1D
£3,500,000
Flat · Seen 4 Nov 2026
Archer Street, Soho, London W1D
£850,000
Flat · Seen 4 Nov 2026