Apartment 5, 14 Marshall Street, London, W1F 7BE

UPRN:10033613319Flat/Maisonette2 bedsBuilt 2007-2011

LeaseholdCouncil Tax: Band GEPC: C (77)

Data freshness:Listing· freshPlanning· 4mo agoOwnership· freshEPC· 6mo agoRisk· 5mo agoCrime· freshConnectivity· 1mo agoSchools· 1mo agoAmenities· 2mo agoArea· Census 2021Council Tax· 1mo ago

Apartment 5, 14 Marshall Street, London, W1F 7BE

HP Score

/ 100

Mixed

Verdict

2 days ago

Verdict: INVESTIGATE, on a scale of Buy, Investigate, Avoid.
Mixed signals - investigate

Evidence

20 of 21 sources

Sale Estimate

£1,771,000

£1.68M - £1.86MHigh

Estimate

£1.77M

Range

£1.68M – £1.86M

Rent Estimate (pcm)

£7,600

£7k - £8k

Monthly

£7,600

Yield

5.21%

Verdict

Derived from HomePortfolio scores

Apartment 5 earns an INVESTIGATE rating with HP Score 61/100. Investment score 61/100 reflects moderate fundamentals. Crime intensity is elevated. Walkability is excellent (100/100). Flood risk is not assessed: check the Environment Agency long-term flood map before offering. Tenure is leasehold. Every figure here comes from the live HomePortfolio API; anything it does not publish is left out.

Key SourcesEPC RegisterPortal listingsOfcom Connected NationsOfcom mobile coverageMarket estimates (third-party AVM)HM Land Registry sales matched to addressDefra strategic noise mapping, England Round 4 (Contains Defra data © Crown copyright and database right 2023-2024, Open Government Licence v3.0)Walk ScoreONS Census 2021Police.ukHM Land Registry company ownershipHM Land Registry covenantsHM Land Registry leasesHM Land Registry Price PaidPlanIt / council planning portalsOverture Maps PlacesOfsted / DfE GIAS

HP Score

61/ 100

Mixed

Investment Score

61/ 100

Moderate

100

Crime Score

100/ 100

Elevated

100

Walkability

100/ 100

Excellent

Transit & Bike

Transit 100Bike 78

Walk Score, out of 100

Opportunity

Why this could be an opportunity

Low confidence0 independent sourcesListing checked 13 Nov 2026

This rests largely on a single source. Treat the score as a prompt to investigate, not a conclusion.

Valuation edge0/15
claims [AVM +1.2% (HIGH)] → measured edge +0.00pp of the ask; on later-registered sales an AVM discount carried no edge and a sold-evidence gap at most +0.5pp
Market estimate used (HIGH confidence) · snapshot 9 Nov 2026
- valuation_snapshotsestimate for 10033613319· as of 9 Nov 2026
Rental economics1.4/40
gross yield 5.2%; range width penalty ×0.84
- valuation_snapshotsrent estimate 7600/mo (range 6950-8300)· as of 9 Nov 2026· verify before relying on this
Stress margin0/30
stressed cash flow -2,387/mo, -31% of rent (6.75% on a 75% loan; disclosed service charge and ground rent); fails the stress - earns nothing
- listing_factsservice charge / ground rent from the advert· as of 13 Nov 2026
Seller motivationNot scored
no listing-history inputs (first published date, price changes)
Risk & liquidity10/15
12 sales/12mo in area; valuation range width 10%
- property_intelligencetransactions_12mo

4 of 4 components scored. Ranks on gross yield, the stress margin, risk and disclosed facts. A pricing claim earns only its measured edge: today 0 for the market estimate and at most +0.5pp for sold evidence. The score itself is not yet checked against the outcomes of homes it scored.

Economics

What happens to your money

Price sensitivity

£1,312,500£1,969,000

The same scorer re-run at hypothetical asking prices, holding rent, comps and listing history constant. Not a prediction of what the seller would accept.

Your assumptions

Purchase price£1,750,000

At the asking price

Monthly rent£7,600/mo

Evidenced range £6,950-£8,300

Interest rate5.4%

Loan to value75%

Cash required: £650,050
Net cash flow: -£645/mo
Cash on cash: -1.2%
Score at this price: 11

After a 8% void allowance, 15% management and 10% maintenance. Lender coverage (rent ÷ interest): 1.29 - clears the usual 1.25 test. These are your assumptions, not evidence: only the pre-filled rent and price come from the record.

Evidence

Where every number comes from

valuation_snapshotsestimate for 10033613319Valuation edge · as of 9 Nov 2026
valuation_snapshotsrent estimate 7600/mo (range 6950-8300)Rental economics · as of 9 Nov 2026 · verify before relying on this
listing_factsservice charge / ground rent from the advertStress margin · as of 13 Nov 2026
property_intelligencetransactions_12moRisk & liquidity

Sold comparables in depth Valuation methodology

Risks

What could kill this deal

Score confidence is low
largely a single source - treat the number as a prompt, not a conclusion
Rental economics needs verification before you rely on it
rent estimate 7600/mo (range 6950-8300)
Seller motivation could not be scored
no listing-history inputs (first published date, price changes)

Property risk deep-dive →flood, subsidence, crime, environment - the full domain

Plan

Before you offer

1. Get two written rental appraisals from local lettings agents.
The rent estimate rests on area-level evidence, not lettings on this street.
2. Treat the gap to the estimate as unproven - compare recent sold prices on the street yourself before pricing an offer around it.
On later completions, homes listed below their estimate sold at the same share of the asking price as the rest.
3. Commission a full structural survey, not a basic condition report.
The score prices market evidence, not the fabric of the building.

Every step above was generated from a specific gap or flag in the evidence - no generic advice, no invented tasks.

Valuation & Market

Sale Estimate£1,771,000

Rent Estimate (pcm)£7,600

Gross Yield5.21%

1y Growth-

3y Growth-31.2%

5y Growth-12.0%

10y Growth-11.2%

Last Sold Price£1,224,000 (2011-01-04)

View Market Details

Risk Overview

Flood RiskUnknown
SubsidenceSignificant
RadonLow
MiningUnknown
LandslideLow
Air QualityLow
NoiseModerate

View Full Risk Report

Planning Activity

Recent Apps

0W1F 7BE

Approval Rate

-12mo

Development

low

2026/4964/L
Replacement of front and rear single-glazed dormer casement windows in mansard roof at third floor level with slimline double-glazed casement windows, plus associated works.
Pending
26/07562/ADV
Display of two internally illuminated (letters only) fascia signs (one on Carnaby Street and one on Broadwick Street) measuring 0.25m x 2.81m and 0.40m x 1.32m; two internally illuminated (letters / logo only) hanging signs (one on Carnaby Street and one on Broadwick Street) each measuring 0.94m x 0.40m; and one internally illuminated menu board measuring 0.69m x 0.52m. (Linked with 26/07561/FULL)
Pending
26/07561/FULL
Shopfront alterations and associated works. (Linked with 26/07562/ADV)
Pending

View Planning Timeline

Ownership

Corporate Ownership26.2%
Overseas OwnershipNo
Lease Term Remaining231 yrs
CovenantsRestrictive
Lease TypeLeasehold
Last Ownership Change2011-01-04
SourceLand Registry

View Ownership Details

Connectivity

Broadband (Standard)

15 Mbps

Mobile 4G/5G Coverage

EEThreeO2Vodafone

EV Charger

PTAL Rating

View Connectivity Map

Area Profile

Median EarningsLocal authority£45,172

Population Density-

Owner Occupied16%

Age Distribution

0-15 9%16-64 80%65+ 11%

View Area Profile

Schools Nearby

University of Westminster
0.3 mi
-
Soho Parish CofE Primary School
0.3 mi
GoodConcerns
All Souls CofE Primary School
0.4 mi
Area grades2025
Inspected after Ofsted withdrew the single overall grade.
Queen's College, London
0.5 mi
Inspected by ISI

1 of 4 nearby schools with published figures were oversubscribed in 2026 - demand, not a catchment.

View All Schools

Comparables

View All

16 Marshall Street
-
£1.43M
-
16 Marshall Street
-
£2.90M
-
16 Marshall Street
-
£1.95M
-
14 Marshall Street
-
£1.13M
-

Boundary data not available for this property

No registered title polygon, building footprint, or street match for this property yet.

Why: No HMLR INSPIRE / OSM footprint / OS Open USRN match for this UPRN

Source: HM Land Registry INSPIRE / OpenStreetMap / OS Open USRN