Apartment 163, Milford House, 190 Strand, London, WC2R 1AB

UPRN:10033639904Flat/Maisonette1 bedsBuilt -

LeaseholdCouncil Tax: Band GEPC: B (85)

Data freshness:Listing· freshPrice Paid· freshEPC· 6mo agoRisk· 5mo agoConnectivity· 1mo agoSchools· 1mo agoAmenities· 2mo agoArea· Census 2021

Apartment 163, Milford House, 190 Strand, London, WC2R 1AB

HP Score

/ 100

Mixed

Verdict

today

Verdict: INVESTIGATE, on a scale of Buy, Investigate, Avoid.
Mixed signals - investigate

Evidence

20 of 21 sources

Sale Estimate

£1,374,000

£1.30M - £1.44MHigh

Estimate

£1.37M

Range

£1.30M – £1.44M

Rent Estimate (pcm)

£4,850

£4k - £5k

Monthly

£4,850

Yield

4.48%

Verdict

Derived from HomePortfolio scores

Apartment 163 earns an INVESTIGATE rating with HP Score 64/100. Investment score 79/100 reflects strong fundamentals. Crime intensity is elevated. Walkability is excellent (92/100). Flood risk is not assessed: check the Environment Agency long-term flood map before offering. Tenure is leasehold. Every figure here comes from the live HomePortfolio API; anything it does not publish is left out.

Key SourcesEPC RegisterPortal listingsOfcom Connected NationsOfcom mobile coverageMarket estimates (third-party AVM)HM Land Registry sales matched to addressDefra strategic noise mapping, England Round 4 (Contains Defra data © Crown copyright and database right 2023-2024, Open Government Licence v3.0)Walk ScoreONS Census 2021Police.ukHM Land Registry company ownershipHM Land Registry covenantsHM Land Registry leasesHM Land Registry Price PaidPlanIt / council planning portalsOverture Maps PlacesOfsted / DfE GIAS

HP Score

64/ 100

Mixed

Investment Score

79/ 100

High

100

Crime Score

100/ 100

Elevated

Walkability

92/ 100

Excellent

Transit & Bike

Transit 100Bike 74

Walk Score, out of 100

Opportunity

Why this could be an opportunity

Low confidence0 independent sourcesLead to verifyListing checked 7 Nov 2026

This rests largely on a single source. Treat the score as a prompt to investigate, not a conclusion.

Check before relying on this score: leasehold with no service charge disclosed - the stress test assumes GBP 0. It ranks after every home whose inputs are verified.

Valuation edge0/15
claims [AVM +5.4% (HIGH)] → measured edge +0.00pp of the ask; on later-registered sales an AVM discount carried no edge and a sold-evidence gap at most +0.5pp
Market estimate used (HIGH confidence) · snapshot 31 Oct 2026
- valuation_snapshotsestimate for 10033639904· as of 31 Oct 2026
Rental economics0/40
gross yield 4.5%; range width penalty ×0.75
- valuation_snapshotsrent estimate 4850/mo (range 4300-5400)· as of 31 Oct 2026· verify before relying on this
Stress margin0/30
stressed cash flow -2,050/mo, -42% of rent (6.75% on a 75% loan; no service charge or ground rent disclosed); fails the stress - earns nothing; leasehold with no service charge disclosed - the stress assumes GBP 0
- underwriting_assumptionscosts not disclosed by the advert· as of 7 Nov 2026· verify before relying on this
Seller motivationNot scored
context, not scored: 1 price cut(s), 421 days on market; homes with a cut sold 0.2-0.3pp further below the cut ask, which is not an edge
- portal_listingsprice_changes + first_published_date· as of 7 Nov 2026
Risk & liquidity7.1/15
4 sales/12mo in area; valuation range width 10%
- property_intelligencetransactions_12mo

4 of 4 components scored. Ranks on gross yield, the stress margin, risk and disclosed facts. A pricing claim earns only its measured edge: today 0 for the market estimate and at most +0.5pp for sold evidence. The score itself is not yet checked against the outcomes of homes it scored.

Economics

What happens to your money

Price sensitivity

£975,000£1,495,000

The same scorer re-run at hypothetical asking prices, holding rent, comps and listing history constant. Not a prediction of what the seller would accept.

Your assumptions

Purchase price£1,300,000

At the asking price

Monthly rent£4,850/mo

Evidenced range £4,300-£5,400

Interest rate5.4%

Loan to value75%

Cash required: £465,050
Net cash flow: -£1,030/mo
Cash on cash: -2.7%
Score at this price: 7

After a 8% void allowance, 15% management and 10% maintenance. Lender coverage (rent ÷ interest): 1.11 - below the usual 1.25 test. These are your assumptions, not evidence: only the pre-filled rent and price come from the record.

Evidence

Where every number comes from

valuation_snapshotsestimate for 10033639904Valuation edge · as of 31 Oct 2026
valuation_snapshotsrent estimate 4850/mo (range 4300-5400)Rental economics · as of 31 Oct 2026 · verify before relying on this
underwriting_assumptionscosts not disclosed by the advertStress margin · as of 7 Nov 2026 · verify before relying on this
portal_listingsprice_changes + first_published_dateSeller motivation · as of 7 Nov 2026
property_intelligencetransactions_12moRisk & liquidity

Sold comparables in depth

Risks

What could kill this deal

Score confidence is low
largely a single source - treat the number as a prompt, not a conclusion
Rental economics needs verification before you rely on it
rent estimate 4850/mo (range 4300-5400)
Stress margin needs verification before you rely on it
costs not disclosed by the advert

Plan

Before you offer

1. Get two written rental appraisals from local lettings agents.
The rent estimate rests on area-level evidence, not lettings on this street.
2. Ask the agent why the price was reduced and whether a previous sale fell through.
1 price cut(s) recorded on the listing history.
3. Treat the gap to the estimate as unproven - compare recent sold prices on the street yourself before pricing an offer around it.
On later completions, homes listed below their estimate sold at the same share of the asking price as the rest.
4. Commission a full structural survey, not a basic condition report.
The score prices market evidence, not the fabric of the building.

Valuation & Market

Sale Estimate£1,374,000

Rent Estimate (pcm)£4,850

Gross Yield4.48%

1y Growth+9.3%

3y Growth-13.4%

5y Growth-2.2%

10y Growth-1.8%

Last Sold Price£1,355,000 (2018-04-27)

View Market Details

Risk Overview

Flood RiskUnknown
SubsidenceSignificant
RadonLow
MiningUnknown
LandslideLow
Air QualityLow
NoiseModerate

View Full Risk Report

Planning Activity

Recent Apps

1WC2R 1AB

Approval Rate

-12mo

Development

low

2026/4869/A
Temporary display of a scaffold shroud (with 1:1 replica image of building façade) on High Holborn elevation during a period of conversion and refurbishment works, including a non-illuminated inset advertisement panel (measuring 10 metres wide by 5.6 metres high).
Pending
2026/4674/A
Display of an externally illuminated fascia sign and an externally illuminated projecting sign.
Pending
26/07421/LBC
Installation of non-illuminated vinyl lettering to the external face of the existing ground-floor shopfront windows for a temporary period. (Linked with 26/07083/ADV)
Pending

View Planning Timeline

Ownership

Corporate Ownership15.6%
Overseas OwnershipNo
Lease Term Remaining-
CovenantsRestrictive
Lease TypeLeasehold
Last Ownership Change2018-04-27
SourceLand Registry

View Ownership Details

Connectivity

Broadband (Standard)

17 Mbps

Mobile 4G/5G Coverage

EEThreeO2Vodafone

EV Charger

PTAL Rating

View Connectivity Map

Area Profile

Median EarningsLocal authority£45,172

Population Density-

Owner Occupied20%

Age Distribution

0-15 11%16-64 79%65+ 10%

View Area Profile

Schools Nearby

London School of Economics and Political Science
0.1 mi
-
Courtauld Institute of Art
0.2 mi
-
St Clement Danes CofE Primary School
0.2 mi
Area grades2024
Inspected after Ofsted withdrew the single overall grade.
City Lit
0.3 mi
-

1 of 5 nearby schools with published figures were oversubscribed in 2026 - demand, not a catchment.

View All Schools

Comparables

View All

Savoy House, 190 Strand
-
£1.50M
-
Clement House, 190 Strand
-
£2.70M
-
Savoy House, 190 Strand
-
£1.18M
-
Milford House, 190 Strand
-
£1.85M
-

Boundary data not available for this property

No registered title polygon, building footprint, or street match for this property yet.

Why: No HMLR INSPIRE / OSM footprint / OS Open USRN match for this UPRN

Source: HM Land Registry INSPIRE / OpenStreetMap / OS Open USRN