110 Northcroft Road, London, W13 9SU

UPRN:12068338Mid Terrace House4 bedsBuilt 1900-1929

FreeholdCouncil Tax: Band FEPC: D (60)

Data freshness:Listing· freshPrice Paid· freshEPC· 6mo agoRisk· 5mo agoConnectivity· 1mo agoSchools· 1mo agoAmenities· 1mo agoArea· Census 2021Council Tax· 6mo ago

HP Score

/ 100

Strong

Verdict

today

Verdict: INVESTIGATE, on a scale of Buy, Investigate, Avoid.
Strong fundamentals; flood risk not assessed

Evidence

19 of 21 sources

Sale Estimate

£953,000

£906k - £1.00MHigh

Estimate

£953k

Range

£906k – £1.00M

Rent Estimate (pcm)

£3,500

£3k - £4k

Monthly

£3,500

Yield

4.94%

Verdict

Derived from HomePortfolio scores

110 Northcroft Road earns an INVESTIGATE rating with HP Score 85/100. Investment score 77/100 reflects strong fundamentals. Crime intensity is very low. Walkability is good (78/100). Flood risk is not assessed: check the Environment Agency long-term flood map before offering. Tenure is freehold. Every figure here comes from the live HomePortfolio API; anything it does not publish is left out.

Key SourcesEPC RegisterPortal listingsOfcom Connected NationsOfcom mobile coverageMarket estimates (third-party AVM)HM Land Registry sales matched to addressDefra strategic noise mapping, England Round 4 (Contains Defra data © Crown copyright and database right 2023-2024, Open Government Licence v3.0)Walk ScoreONS Census 2021Police.ukHM Land Registry covenantsHM Land Registry leasesHM Land Registry Price PaidPlanIt / council planning portalsOverture Maps PlacesOfsted / DfE GIAS

HP Score

85/ 100

Strong

Investment Score

77/ 100

High

Crime Score

13/ 100

Low

Walkability

78/ 100

High

Transit & Bike

Transit 44Bike 70

Walk Score, out of 100

Opportunity

Why this could be an opportunity

Low confidence0 independent sourcesListing checked 5 Nov 2026

This rests largely on a single source. Treat the score as a prompt to investigate, not a conclusion.

Valuation edge0/15
claims [AVM +10.8% (HIGH)] → measured edge +0.00pp of the ask; on later-registered sales an AVM discount carried no edge and a sold-evidence gap at most +0.5pp
Market estimate used (HIGH confidence) · snapshot 13 Oct 2026
- valuation_snapshotsestimate for 12068338· as of 13 Oct 2026
Rental economics0/40
gross yield 4.9%; range width penalty ×0.77
- valuation_snapshotsrent estimate 3500/mo (range 3150-3900)· as of 13 Oct 2026· verify before relying on this
Stress margin0/30
stressed cash flow -1,143/mo, -33% of rent (6.75% on a 75% loan; no service charge or ground rent disclosed); fails the stress - earns nothing
- underwriting_assumptionscosts not disclosed by the advert· as of 5 Nov 2026
Seller motivationNot scored
context, not scored: 1 price cut(s), 57 days on market; homes with a cut sold 0.2-0.3pp further below the cut ask, which is not an edge
- portal_listingsprice_changes + first_published_date· as of 5 Nov 2026
Risk & liquidity14.6/15
248 sales/12mo in area; valuation range width 10%
- property_intelligencetransactions_12mo

4 of 4 components scored. Ranks on gross yield, the stress margin, risk and disclosed facts. A pricing claim earns only its measured edge: today 0 for the market estimate and at most +0.5pp for sold evidence. The score itself is not yet checked against the outcomes of homes it scored.

Economics

What happens to your money

Price sensitivity

£637,500£977,500

The same scorer re-run at hypothetical asking prices, holding rent, comps and listing history constant. Not a prediction of what the seller would accept.

Your assumptions

Purchase price£850,000

At the asking price

Monthly rent£3,500/mo

Evidenced range £3,150-£3,900

Interest rate5.4%

Loan to value75%

Cash required: £288,800
Net cash flow: -£446/mo
Cash on cash: -1.9%
Score at this price: 15

After a 8% void allowance, 15% management and 10% maintenance. Lender coverage (rent ÷ interest): 1.22 - below the usual 1.25 test. These are your assumptions, not evidence: only the pre-filled rent and price come from the record.

Evidence

Where every number comes from

valuation_snapshotsestimate for 12068338Valuation edge · as of 13 Oct 2026
valuation_snapshotsrent estimate 3500/mo (range 3150-3900)Rental economics · as of 13 Oct 2026 · verify before relying on this
underwriting_assumptionscosts not disclosed by the advertStress margin · as of 5 Nov 2026
portal_listingsprice_changes + first_published_dateSeller motivation · as of 5 Nov 2026
property_intelligencetransactions_12moRisk & liquidity

Sold comparables in depth

Risks

What could kill this deal

Score confidence is low
largely a single source - treat the number as a prompt, not a conclusion
Rental economics needs verification before you rely on it
rent estimate 3500/mo (range 3150-3900)
Seller motivation could not be scored
context, not scored: 1 price cut(s), 57 days on market; homes with a cut sold 0.2-0.3pp further below the cut ask, which is not an edge

Property risk deep-dive →

Plan

Before you offer

1. Get two written rental appraisals from local lettings agents.
The rent estimate rests on area-level evidence, not lettings on this street.
2. Ask the agent why the price was reduced and whether a previous sale fell through.
1 price cut(s) recorded on the listing history.
3. Treat the gap to the estimate as unproven - compare recent sold prices on the street yourself before pricing an offer around it.
On later completions, homes listed below their estimate sold at the same share of the asking price as the rest.
4. Commission a full structural survey, not a basic condition report.
The score prices market evidence, not the fabric of the building.

Valuation & Market

Sale Estimate£953,000

Rent Estimate (pcm)£3,500

Gross Yield4.94%

1y Growth-

3y Growth-2.8%

5y Growth+0.6%

10y Growth+1.4%

Last Sold Price£542,500 (2012-10-26)

View Market Details

Risk Overview

Flood RiskUnknown
SubsidenceSignificant
RadonLow
MiningUnknown
LandslideLow
Air QualityLow
NoiseLow

View Full Risk Report

Planning Activity

Recent Apps

4W13 9SU

Approval Rate

100%12mo

Development

low

P/2026/3042
Certificate of lawfulness for the proposed erection of a rear roof extension with hip to gable conversion and enlargement of existing outbuilding.
Pending
263841CPE
Retrospective application for removal of 1 rooflight and relocation of 2 rooflights to front roofslope; removal of rear chimney; removal of 2 windows at side ground floor level (Lawful Development Certificate for an Existing Development)
Pending
263618PTC
T2 - Purple leaf Plum (Prunus ssp.) T3 - Sycamore (Acer ssp.) T4 - Lime (Tilia ssp.) T5 - Ash (Fraxinus ssp.) T6 - Lime (Tilia ssp.) Crown reduce all trees back to the most recent previous points of reduction to continue the ongoing maintenance of the trees.
Pending

View Planning Timeline

Ownership

Corporate Ownership57.5%
Overseas OwnershipNo
Lease Term Remaining-
CovenantsRestrictive
Lease TypeFreehold
Last Ownership Change2012-10-26
SourceLand Registry

View Ownership Details

Connectivity

Broadband (Standard)

13 Mbps

Mobile 4G/5G Coverage

EEThreeO2Vodafone

EV Charger

PTAL Rating

View Connectivity Map

Area Profile

Median EarningsLocal authority£35,665

Population Density10,474 /km²

Owner Occupied65%

Age Distribution

0-15 21%16-64 66%65+ 13%

View Area Profile

Schools Nearby

Fielding Primary School
0.1 mi
Outstanding
Ealing Fields Church of England High School
0.4 mi
-
Elthorne Park High School
0.5 mi
-
New Level Academy
0.5 mi
Report card2026
Ofsted no longer awards a single overall grade.

3 of 10 nearby schools with published figures were oversubscribed in 2026 - demand, not a catchment.

View All Schools

Comparables

View All

148 Northcroft Road
-
£750k
-
134 Northcroft Road
-
£825k
-
104A Northcroft Road
-
£403k
-
102 Northcroft Road
-
£1.00M
-

Boundary data not available for this property

No registered title polygon, building footprint, or street match for this property yet.

Why: No HMLR INSPIRE / OSM footprint / OS Open USRN match for this UPRN

Source: HM Land Registry INSPIRE / OpenStreetMap / OS Open USRN